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Avoiding Algorithmic Pandas and Penguins
Excerpts from my latest article at Practical eCommerce: “SEO: Avoiding Penguins and Pandas.” Google’s recent penchant for naming major algorithmic updates after animals has the world of search engine...
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Get More Links Doing What You Already Do
Excerpts from my latest article at Practical eCommerce: “SEO: 3 Ways to Grow Links to Your Ecommerce Site.” Search engine optimization relies in large part on relevant content and authoritative links...
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4 Ways to Kill Your SEO Dead
Excerpts from my latest article at Practical eCommerce: “4 Fast Ways to Kill Your SEO.” Search engine optimization experts usually focus on what you should do to improve your site’s organic search...
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Infographics for SEO Benefit
Excerpts from my latest article at Practical eCommerce: “The SEO Benefit of Infographics.” Search engine optimization professionals don’t usually recommend creating more images, but infographics can...
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SEO When a Redesign Stands in Your Way
Excerpts from my latest article at Practical eCommerce: “SEO: Working Around a Redesign.” When a redesign or platform change looms in your site’s future, it’s easy to turn off all...
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Four New Year’s Resolutions for SEO in 2013
Excerpts from my latest article at Practical eCommerce: “SEO New Year’s Resolutions for 2013.” With a new year ahead, it’s time to think about New Year’s resolutions. What do you want search engine...
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SEO and Microsites: A Hard Row to Hoe
Excerpts from my latest article at NBC 5 Chicago’s Inc. Well blog: “Why Microsites Make SEO Harder.” Marketers love to spin off microsites for campaigns, e-commerce capabilities, mobile sites and more....
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Google’s Recent Quality Algorithm Updates
Excerpts from my latest article at Practical Ecommerce: “SEO: 2 Months of Algorithm Updates.” Image Credit: http://thesocialmediahandyman.com If your organic search metrics have been fluctuating more...
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Press Releases Officially Made Google’s Web Spam List
Excerpts from my latest article at Practical eCommerce: “SEO: Google Devalues Another Link-building Tactic.” Google’s search result quality mission stands seemingly opposed to the search engine...
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Detecting Unfair Linking Practices … by Whose Definition?
Each of Google’s recent algorithmic updates shares a focus on improving the quality of search results by detecting and removing factors that give some sites unfair advantage over others in the...
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